Anthony's CSIT 155 - Spring 2021 Class Blog

The craft beer business is characterized by small-scale, independent ownership and traditional brewing methods emphasizing craftsmanship, high quality, and experimentation with unique ingredients and flavors. My business, The Alibi Brewing Company would target consumers who favor beers with distinctive character and flavor. These consumers are typically interested in trying beers not readily available outside of the small local market. They value the independence, creativity, and craftsmanship associated with the craft beer industry. Unlike traditional beer drinkers, craft beer drinkers are rarely loyal to just one brand of beer. Instead, they are always looking for the next new thing.   Demographically our target would primarily consist of male and female consumers ranging from the age of 21 to 34. Although there are consumers above this age range, our primary business will come from this crowd. Psychographically our target would consist of more than the typical beer enthusiast, it wo

Subway: When visiting Subway’s website, it seems they are targeting people of all backgrounds who are hungry and looking to enjoy a fresh and healthy sandwich. Subway’s motto has been “Eat Fresh” for as long as I can remember. My basic observation of demographics would be young adults between the ages of 16 and 39. My basic observation of psychographics I see are health-conscious consumers and those looking for a reasonably priced sandwich with fast service.   Hungry Bear:   Hungry Bear Deli is most likely targeting middle-older aged adults who are looking for a gourmet sandwich. My basic observation of demographics would be that Hungry Bear is aiming towards male customers because of the sandwiches looking meatier and larger portioned. My basic observation of psychographics I see are consumers who want to support a local business and are willing to pay higher prices for higher quality.   The first obvious differences that stand out right away are that Subway features a "Find A Su

     In the craft beer world, developing your brewery’s brand is just as important as making and selling beer. More often than not, your visual identity will be a consumer’s first interaction with your brewery and your beer. Whether at a beer bar or beer festival, in your taproom, or on a t-shirt, this type of branding will be one of the greatest factors in a consumer’s choice to try your beer over another. With so many craft breweries around the world, especially here in San Diego, you need to create a distinct and recognizable brand that sets you apart from your competitors.      As a brewery, your logo is used everywhere. It’s going to go on bottles, growlers, tap handles, and much more. My plan for my future logo is inspired by my dog. His name is Axl and he is blue brindle, French Bulldog. Axl is going to be the main face of my logo. This is going to play a role in being a dog-friendly establishment. The font style that I am going to use is the Microbrew font. It gives off a vinta

Blogs that I commented on: Sydney Gardner - https://csit155-sp21sgardner.blogspot.com Jan Walker - https://csit155-sp21-janetw.blogspot.com Anaid Nissan - https://csit155-sp21anaidn.blogspot.com

Website : http://gatesnfences.com Potential Problems :  The first thing that seems wrong with this page is the cluster of information, which makes it easy to get lost. The vertical menu is very long and forces you to scroll to the bottom of the page.  I also see a lot of controversial font sizes and colors that have a harsh effect on some typography. Professional or Not? : This website does not come across to me as being professionally done. The choice of colors don't mix well, the font is too small, and it is disorganized.  Improvements :  The colors should be more fluent with each other and some resizing in the font would make a big difference. I think the biggest issue is the proximity of sections and too much information in each section. These adjustments would allow the website to be less cluttered and not overwhelm the visitor when viewing it. Website :  http://www.roverp6cars.com Potential Problems :  The first thing I notice is that the choice of colors is not pleasing to t

 Societe Brewing Company https://societebrewing.com Societe is a local independently owned and operated production brewery that specializes in Belgian-style and barrel-aged beer. Twitter, Facebook, Instagram, YouTube.                - Twitter; Daily. 2/5/2021. 17.1K.                 - Facebook; Daily. 2/8/2021. 16,987.                - Instagram; Daily. 2/8/2021. 54K.                - YouTube; Not used for years. 4/6/2017. 26 subscribers. Societe uses social media to connect and interact with customers. They are actively replying and sharing posts from their consumers. The only platform that hasn't been recently active is their YouTube channel.        2.   Pizza Port Brewing Company https://www.pizzaport.com Pizza Port is a brewpub with five locations in Southern California. Twitter, Facebook, Instagram, YouTube.                - Twitter; Daily. 2/8/2021. 21.5K.                 - Facebook; Daily. 2/8/2021. 6,608.                - Instagram; Daily. 2/8/2021. 88.4K.                -

    Businesses communicate with consumers in a variety of ways. The communication tools businesses use is often dependent upon the type of budget the company has and the size of the audience it is trying to reach. How a business communicates with the consumer is often reflective of the corporate dynamic and can have an impact on its overall success. In recent years the way businesses communicate with the consumer has started to change, especially in 2020. I think it is safe to say this past year just about every business was faced with some sort of challenge due to COVID-19. Businesses were forced to evolve their communication skills and heavily rely on social media as a primary source of communication.      Social media can be a great tool to get noticed when you have a problem. Given the business you are dealing with is active and uses it too.  You can reach out in a direct message, share a photo, or leave a review. A good business will quickly respond to you to resolve the issue as

 I commented on the following blogs from members of my group (group 3). Jan Walker - https://csit155-sp21-janetw.blogspot.com Sydney Gardner - https://csit155-sp21sgardner.blogspot.com Justin Hernandez - https://csit155-sp21sgardner.blogspot.com