Anthony's CSIT 155 - Spring 2021 Class Blog

The primary hashtags that I used on my posts were #craftbeer, #sdbeer, and #brewery. I also used other hashtags that were specific to the individual post such as #drinklocal, #thirstythursday, and #sundayfunday. I found the primary hashtags that I used by researching local craft breweries and seeing which posts attracted the most followers. I used hashtags that were specific to my business but also used generic hashtags to attract followers that were outside of my target audience. I added my first post on Tuesday, 3/23 around 5 pm. My second post was on Thursday, 3/25 close to 9 pm. My third and last post was on Sunday, 3/27 at 10 am. It seemed like Sunday was the most effective day to post. It could be that it is the weekend and more people are engaged in their social media or it could just be the time of day. My post on Thursday received the least amount of attention out of the three. I think the time of day was too late to try and attract followers. I learned that hashtags play a ke...

From researching the Instagram pages of local, national, small, and large breweries I have come to the conclusion that visual media most definitely works for my type of business. This digital marketing style is perfect for craft brewing as beer is all about community, coming together over a pint, and enjoying a cold beer on a beautiful day. Visual media is the ideal way of telling people about your brand identity, promoting the beer you are currently drinking or showing off your taproom. I chose the following businesses that are in the same field of business as mine: Societe Brewing Company: Instagram seems to be working effectively for Societe. They don't typically use hashtags, which is a little surprising considering they are a local brewery and not nationwide. Although they are a local brewery they still have a big fan base, currently sitting at 54.2K followers. They post at least once a day on their page and multiple times a day on their story. Usually, their posts are beer-re...

I visited and commented on the Instagram pages of the following group members: Sydney Gardner - https://www.instagram.com/_sydneysapothecary_/ Clare Dovenbarger - https://www.instagram.com/claresdigitalmarketing/ Haruka Yamaguchi - https://www.instagram.com/beautifulni_healthyni/

  I think that the posts that I have scheduled will engage my audience by being easily relatable, humorous, and tempting. My first scheduled post will make it easy for viewers to relate to being ready for the weekend. At the end of a long week, many people find that having a beer or two is a good way to relax. My next scheduled post will draw my audience in by giving them a bit of humor. People love to spread laughter, which means they will be more susceptible to share my post. The sharing of my post will benefit my business by getting my name out there and reaching potential consumers. My last scheduled post will grab the attention of viewers by creating a temptation. When my audience sees the large flight of beer it is going to urge them to try their own and come by to participate in Thirsty Thursday. I visited the following members of my groups business pages: John Barnett Daniel England Jonathan Golding Eric Tangedal

 I chose to like the following business pages on Facebook: Societe - https://www.facebook.com/societebrewing Belching Beaver - https://www.facebook.com/belchingbeaver AleSmith - https://www.facebook.com/AleSmithBrewing Pizza Port - https://www.facebook.com/pizzaportbrewingco Newtopia - https://www.facebook.com/NewtopiaCyder San Diego Beer News - https://www.facebook.com/SanDiegoBeerNews Veterans Beer Club - https://www.facebook.com/veteransbeerclub I chose Societe, Belching Beaver, AleSmith, and Pizza Port because they are a few of the top and well-known breweries located in San Diego. They are exceptional in making beer and all have very cool breweries to check out. When I think about my brewery, these are some of the breweries that I strive to be like. I chose Newtopia, even though they are a cidery. Besides beer, I think that cider is something that I see as being successful in the brewing community. I also think that it would be a cool idea to...

Post reach is important because it will tell you how well you're getting your product, business, or service out there. By reaching people, you can create a bigger fan base for your business. Post engagement is important because it measures the interactions beyond views on a business's profile. It includes clicks, likes, shares, and comments. The distinction between the two is important because it will help you learn if your posts are compelling enough to make someone take action. If they take action you have a better chance of them being interested in your business offering. A low reach to engagement ratio shows that users are scrolling by your posts without engaging which means your social media team should revamp their content strategy before putting more time and resources into Facebook advertising. On the other hand, if your posts are getting upwards of 20% engagement, this means your campaign is really engaging the users who are seeing it and is worth investing paid advert...