Week 5 Part B: Learning about Facebook Data Collecting

Post reach is important because it will tell you how well you're getting your product, business, or service out there. By reaching people, you can create a bigger fan base for your business. Post engagement is important because it measures the interactions beyond views on a business's profile. It includes clicks, likes, shares, and comments. The distinction between the two is important because it will help you learn if your posts are compelling enough to make someone take action. If they take action you have a better chance of them being interested in your business offering. A low reach to engagement ratio shows that users are scrolling by your posts without engaging which means your social media team should revamp their content strategy before putting more time and resources into Facebook advertising. On the other hand, if your posts are getting upwards of 20% engagement, this means your campaign is really engaging the users who are seeing it and is worth investing paid advertisements into.

Businesses can use these insights to better serve their customers by tracking the trends of engagements and reaches. A business can see what style of post is most interesting to viewers which can help in the future by posting similarly to maintain the existing customers and reach new ones. The engagements can also help with the number of reaches received because with more engagements, more reaches will happen with people viewing the business's page.

 

I commented on the following Facebook pages:

 

Sydney Gardner – Sydney’s Apothecary

Justin Hernandez – Catered Cookbooks

Clare Dovenbarger – Clare’s Digital Marketing Agency

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