I think that newsletters from my business should be sent monthly. That way customers are receiving newsletters enough to still be in the loop, but not frequently enough to become a nuisance to them. Each month there will be a newsletter that is sent out that contains information about upcoming events, new beer releases, and a “get to know us” section. Upcoming events will be useful to customers because they will be able to see what events we are going to be holding for the whole month. Customers will be able to plan their schedules accordingly to make sure not to miss any special events. New beer releases will make it easy for customers to get their hands on all the latest beers. This will prevent customers from missing out on a chance to try a beer they have been waiting for. Our “get to know us” section will contain a different Alibi Brewing Company employee per month and tell our customers a little bit about themselves. This will help us create a bond with our customers and make the...
Adding a personal touch to a blog for a business is a great way to increase human connection with your customers. When it comes to a blog being personal, there has to be some personality involved in the posts to create a connection with the reader. Especially, if the person writing the blog is the face of the brand. The person writing the blog, for themselves or for another company, must take into consideration the amount of personal interest they wish to involve in the post. Although it may work for some businesses, it isn't the right call for every business out there. Some businesses don't have distinct personalities within the business to maintain a uniform front, so it wouldn't make sense to share personal details and stories. For my business, I believe that adding a personal touch would help positively with my target audience. Beer brings people together, whether it makes you happier, friendlier, or less inhibited. Beer plays a key role in social bonding. With everythi...
After doing some research on social media management tools that will help keep my social media under better control I found the following information: Buffer: Buffer integrates with Facebook, Instagram, Twitter, LinkedIn, Google+, and Pinterest. Social media posts can be customized for each platform and then sent out to all platforms at once. Buffer can also automatically publish social media posts at predetermined times. Buffer has a browser extension and mobile apps so that users can share and create social media posts from anywhere. Buffer also provides advanced analytics to track social media performance and see weekly or monthly results. Buffer offers a free plan, $15, $99, $199, and $399 per month. They also offer a 14-day free trial. Hootsuite: Hootsuite offers various functionalities for measurement and reporting purposes, such as tools for team collaboration, audience engagement, analytics, and account security. This solution is suitable for businesses of all sizes. Hoot...
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