Adding a personal touch to a blog for a business is a great way to increase human connection with your customers. When it comes to a blog being personal, there has to be some personality involved in the posts to create a connection with the reader. Especially, if the person writing the blog is the face of the brand. The person writing the blog, for themselves or for another company, must take into consideration the amount of personal interest they wish to involve in the post. Although it may work for some businesses, it isn't the right call for every business out there. Some businesses don't have distinct personalities within the business to maintain a uniform front, so it wouldn't make sense to share personal details and stories. For my business, I believe that adding a personal touch would help positively with my target audience. Beer brings people together, whether it makes you happier, friendlier, or less inhibited. Beer plays a key role in social bonding. With everythi...
I think that newsletters from my business should be sent monthly. That way customers are receiving newsletters enough to still be in the loop, but not frequently enough to become a nuisance to them. Each month there will be a newsletter that is sent out that contains information about upcoming events, new beer releases, and a “get to know us” section. Upcoming events will be useful to customers because they will be able to see what events we are going to be holding for the whole month. Customers will be able to plan their schedules accordingly to make sure not to miss any special events. New beer releases will make it easy for customers to get their hands on all the latest beers. This will prevent customers from missing out on a chance to try a beer they have been waiting for. Our “get to know us” section will contain a different Alibi Brewing Company employee per month and tell our customers a little bit about themselves. This will help us create a bond with our customers and make the...
There are many different social media platforms nowadays that can help your business grow and succeed. Each platform comes with different benefits, whether it be Twitter, LinkedIn, or Social Influencers you will find that social media can make or break your business. It is important to find the platform that is most beneficial for you and your business. Not all social media platforms work for every business and that is okay. When it comes to Twitter, I have only ever used it for personal use. I have had my Twitter account since 2013, so about 8 years now. It never crossed my mind how much of an impact Twitter could make for a business. After further research, I learned that by tweeting consistently about relevant topics, you can really get to know your customers and create a stronger relationship with them. Twitter is a great way to get tips, ideas, and information from your customers easily. It can give your customers a platform to voice concerns or appreciation and can ultimate...
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