Week 14 Part A: What We Learn From Google Analytics

After reviewing the analytics from Google, I think proactive insights, data access, and behavior reports work well for my page. Proactive analytics will automatically surface insights from your data on key changes and new trends. Data access allows for any user to use their data anywhere. Google provides a mobile app, which gives email alerts, an external reporting API, and integrations to multiple Google products. Lastly, behavior reports would be great for my business use. The behavior flow report visualizes the path users used from one page to the next. It'll discover what content keeps users engaged with your site or identify potential content problems. Site search will let you see which of your users used your site’s search function and what search terms they entered. Site speed allows for you to see how quickly users can see and interact with your feed.

Overall, Google Analytics is a powerful and useful tool to track information for your website. It allows you to track and understand your customer’s behavior, user experience, online content, device functionality, and much more. Plus it is free to use, so why not take advantage of it.

Comments

Post a Comment

Popular posts from this blog

Week 10 Part A: Researching Email Marketing

I think that newsletters from my business should be sent monthly. That way customers are receiving newsletters enough to still be in the loop, but not frequently enough to become a nuisance to them. Each month there will be a newsletter that is sent out that contains information about upcoming events, new beer releases, and a “get to know us” section. Upcoming events will be useful to customers because they will be able to see what events we are going to be holding for the whole month. Customers will be able to plan their schedules accordingly to make sure not to miss any special events. New beer releases will make it easy for customers to get their hands on all the latest beers. This will prevent customers from missing out on a chance to try a beer they have been waiting for. Our “get to know us” section will contain a different Alibi Brewing Company employee per month and tell our customers a little bit about themselves. This will help us create a bond with our customers and make the
Read more

Week 1A: First Blog Entry

      Hello and welcome to my blog for CSIT155 - Social Media for Business for the Spring 2021 semester! My name is Anthony, the reasoning behind choosing the theme that I did is because I am a big sports fan. It doesn't matter the sport, it could be baseball, basketball, football, or even cornhole. Yes, cornhole, the popular tailgating and backyard game, is now a sport. I not only love physically participating in these sports but also love watching them. I prefer watching in person but due to Covid-19 that hasn't been much of an option this past year so the couch was the next best option.      I am from a small town located in Northern California where there wasn't much to do, so growing up sports was something that was instilled into me at a young age. I played three main sports throughout my childhood; football, baseball, and basketball. At first, sports were just a hobby of mine that gave me something to do, but soon sports were much more than just a hobby. They became
Read more

Week 11 Part A: Using Twitter, LinkedIn or Social Influencers

There are many different social media platforms nowadays that can help your business grow and succeed. Each platform comes with different benefits, whether it be Twitter, LinkedIn, or Social Influencers you will find that social media can make or break your business. It is important to find the platform that is most beneficial for you and your business. Not all social media platforms work for every business and that is okay.   When it comes to Twitter, I have only ever used it for personal use. I have had my Twitter account since 2013, so about 8 years now. It never crossed my mind how much of an impact Twitter could make for a business. After further research, I learned that by tweeting consistently about relevant topics, you can really get to know your customers and create a stronger relationship with them. Twitter is a great way to get tips, ideas, and information from your customers easily. It can give your customers a platform to voice concerns or appreciation and can ultimately o
Read more