Week 15 Part B: Building Out Your Strategy


Week of:

Content Post Theme

Type

Weekly Time Requirements

May 17, May 19
(Monday morning; re-posting with different graphic on Wednesday evening)

Pints and Pups Charity Event

Photo Post, Informational, or CTA 

~1.5 hours
(+ 0.5 hours for reposting)

May 25, May 27
(Tuesday morning; re-posting with different graphic on Thursday evening)

New Beer Release/Beer Festival

Photo Post, Informational, or CTA 

~1.5 hours
(+ 0.5 hours for reposting)

May 31
(post once on Monday morning, note engagement, re-post as necessary)

Memorial Day Celebration 

Video, Informational, or CTA 

~ 2.5 hours
(+ 0.5 hours for reposting)

June 7, June 9, June 11
(Monday morning, Wednesday morning, and Friday afternoon)

Trivia/Game Night

Photo post, informational, or CTA 

~1.5 hours
(+ 0.5 hours for reposting)


The above table describes The Alibi Brewing Company's thoughts in the coming weeks for content across Facebook and Instagram. The content we have chosen is for new customers as well as existing customers. The hope is that as summer approaches our target audiences will choose to come and enjoy a beer or special event and not miss out on the summer fun. Our future strategic goal is to create an easy path for our audiences to follow and create a loyal customer base with exceptional customer service and engaging online content. This will give us the best chance to grow and compete with the well-known breweries that are already established within San Diego.

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