Week 15 Part B: Building Out Your Strategy


Week of:

Content Post Theme

Type

Weekly Time Requirements

May 17, May 19
(Monday morning; re-posting with different graphic on Wednesday evening)

Pints and Pups Charity Event

Photo Post, Informational, or CTA 

~1.5 hours
(+ 0.5 hours for reposting)

May 25, May 27
(Tuesday morning; re-posting with different graphic on Thursday evening)

New Beer Release/Beer Festival

Photo Post, Informational, or CTA 

~1.5 hours
(+ 0.5 hours for reposting)

May 31
(post once on Monday morning, note engagement, re-post as necessary)

Memorial Day Celebration 

Video, Informational, or CTA 

~ 2.5 hours
(+ 0.5 hours for reposting)

June 7, June 9, June 11
(Monday morning, Wednesday morning, and Friday afternoon)

Trivia/Game Night

Photo post, informational, or CTA 

~1.5 hours
(+ 0.5 hours for reposting)


The above table describes The Alibi Brewing Company's thoughts in the coming weeks for content across Facebook and Instagram. The content we have chosen is for new customers as well as existing customers. The hope is that as summer approaches our target audiences will choose to come and enjoy a beer or special event and not miss out on the summer fun. Our future strategic goal is to create an easy path for our audiences to follow and create a loyal customer base with exceptional customer service and engaging online content. This will give us the best chance to grow and compete with the well-known breweries that are already established within San Diego.

Comments

Post a Comment

Popular posts from this blog

Week 10 Part A: Researching Email Marketing

I think that newsletters from my business should be sent monthly. That way customers are receiving newsletters enough to still be in the loop, but not frequently enough to become a nuisance to them. Each month there will be a newsletter that is sent out that contains information about upcoming events, new beer releases, and a “get to know us” section. Upcoming events will be useful to customers because they will be able to see what events we are going to be holding for the whole month. Customers will be able to plan their schedules accordingly to make sure not to miss any special events. New beer releases will make it easy for customers to get their hands on all the latest beers. This will prevent customers from missing out on a chance to try a beer they have been waiting for. Our “get to know us” section will contain a different Alibi Brewing Company employee per month and tell our customers a little bit about themselves. This will help us create a bond with our customers and make the...
Read more

Week 1A: First Blog Entry

      Hello and welcome to my blog for CSIT155 - Social Media for Business for the Spring 2021 semester! My name is Anthony, the reasoning behind choosing the theme that I did is because I am a big sports fan. It doesn't matter the sport, it could be baseball, basketball, football, or even cornhole. Yes, cornhole, the popular tailgating and backyard game, is now a sport. I not only love physically participating in these sports but also love watching them. I prefer watching in person but due to Covid-19 that hasn't been much of an option this past year so the couch was the next best option.      I am from a small town located in Northern California where there wasn't much to do, so growing up sports was something that was instilled into me at a young age. I played three main sports throughout my childhood; football, baseball, and basketball. At first, sports were just a hobby of mine that gave me something to do, but soon sports were much more than just...
Read more

Week 9 Part A: Blogs, Vlogs, Podcasts, and Webinars

Adding a personal touch to a blog for a business is a great way to increase human connection with your customers. When it comes to a blog being personal, there has to be some personality involved in the posts to create a connection with the reader. Especially, if the person writing the blog is the face of the brand. The person writing the blog, for themselves or for another company, must take into consideration the amount of personal interest they wish to involve in the post. Although it may work for some businesses, it isn't the right call for every business out there. Some businesses don't have distinct personalities within the business to maintain a uniform front, so it wouldn't make sense to share personal details and stories. For my business, I believe that adding a personal touch would help positively with my target audience. Beer brings people together, whether it makes you happier, friendlier, or less inhibited. Beer plays a key role in social bonding. With everythi...
Read more