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Week 17: Wrapping It Up

This semester has been a great learning experience. I knew that social media platforms were used to grow business, advertise, and engage customers and audiences, but this class gave me a much better understanding of how this is done. As someone who has never run a social media business account, I learned how much effort it takes to run a successful social media campaign. I didn’t realize how important it is for businesses to utilize social media and I am now more aware of ways to use social media for my own future business. My viewpoint has changed because I now see the impact that social media has on businesses to gain a bigger audience by using it. After being on social media for years and only running personal accounts, I found posting on behalf of a business interesting. Opposed to my personal social media accounts, when posting there was an objective when writing a caption or creating content for my business versus posting just for fun. I enjoyed going through the process of creat
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Week 16: Social Media Management Tools

After doing some research on social media management tools that will help keep my social media under better control I found the following information: Buffer: Buffer integrates with Facebook, Instagram, Twitter, LinkedIn, Google+, and Pinterest. Social media posts can be customized for each platform and then sent out to all platforms at once. Buffer can also automatically publish social media posts at predetermined times. Buffer has a browser extension and mobile apps so that users can share and create social media posts from anywhere. Buffer also provides advanced analytics to track social media performance and see weekly or monthly results.  Buffer offers a free plan, $15, $99, $199, and $399 per month. They also offer a 14-day free trial. Hootsuite: Hootsuite offers various functionalities for measurement and reporting purposes, such as tools for team collaboration, audience engagement, analytics, and account security. This solution is suitable for businesses of all sizes. Hootsuit
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Week 15 Part B: Building Out Your Strategy

Week of: Content Post Theme Type Weekly Time Requirements May 17, May 19 (Monday morning; re-posting with different graphic on Wednesday evening) Pints and Pups Charity Event Photo Post, Informational, or CTA  ~1.5 hours (+ 0.5 hours for reposting) May 25, May 27 (Tuesday morning; re-posting with different graphic on Thursday evening) New Beer Release/Beer Festival Photo Post, Informational, or CTA  ~1.5 hours (+ 0.5 hours for reposting) May 31 (post once on Monday morning, note engagement, re-post as necessary) Memorial Day Celebration  Video, Informational, or CTA  ~ 2.5 hours (+ 0.5 hours for reposting) June 7, June 9, June 11 (Monday morning, Wednesday morning, and Friday afternoon) Trivia/Game Night Photo post, informational, or CTA  ~1.5 hours (+ 0.5 hours for reposting) The above table describes The Alibi Brewing Company's thoughts in the coming weeks for content across Facebook and Instagram. The content we have chosen is for new customers as well as existing customers. The
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Week 15 Part A: Developing Your Marketing Strategy

The social media platform that integrates best with The Alibi Brewing Company is Facebook. It goes hand in hand with Instagram's content but adds variety with other types of posts as well.  As my business does not have a published website yet, Facebook can handle customer inquiries, event postings, and a way to integrate the entire customer experience.  I would implement Facebook's analytics tool as it provides useful information for somebody such as myself who is trying to find out what content works best for their target audience. Blogger is another tool that I would implement in my online marketing strategy. I plan to keep a blog fully updated on u pcoming events that will be useful to customers because they will be able to see what events we are going to be holding for the whole month. Customers will be able to plan their schedules accordingly to make sure not to miss any special events. The social media platform that I personally enjoy using the most is Instagram.  It is a
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Week 14 Part B: What We Learn From Facebook Analytics

When using Facebook for business, you need to take an approach that ties your social media efforts to your real business goals. Facebook Analytics is a comprehensive tool that allows you to visualize your entire sales funnel, understand the lifetime value of users, and see how your organic and paid strategies intersect. Not to mention, it is a completely free tool that only requires you to have a Facebook account. After analyzing the information available through my Facebook insights from my business page I observed the following information: From the past month, The Alibi Brewing Company’s page views have gone up by 13 views. My views have been pretty consistent throughout the month. On May 5 th  my views increased the most, which was by 5. I hope to keep increasing the number of views as the month continues.   My total number of page likes has gone up by 3 likes since the past month. This means when people view my page, they are also liking it. Not all viewers are liking it though wh
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Week 14 Part A: What We Learn From Google Analytics

After reviewing the analytics from Google, I think proactive insights, data access, and behavior reports work well for my page. Proactive analytics will automatically surface insights from your data on key changes and new trends. Data access allows for any user to use their data anywhere. Google provides a mobile app, which gives email alerts, an external reporting API, and integrations to multiple Google products. Lastly, behavior reports would be great for my business use. The behavior flow report visualizes the path users used from one page to the next. It'll discover what content keeps users engaged with your site or identify potential content problems. Site search will let you see which of your users used your site’s search function and what search terms they entered. Site speed allows for you to see how quickly users can see and interact with your feed. Overall, Google Analytics is a powerful and useful tool to track information for your website. It allows you to  track and u
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Week 13 Part B: Developing Online Advertising

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  The ads that I created would be effective because they would influence customers to visit my page to stay up to date on special events and promotions. I am advertising a clear idea of what my business is about and what types of products and services I offer. I am targeting the customers who are more likely going to be interested in craft beer, dogs, and food. What better way than to bring all three things to the same place. An objective is what you want people to do when they see your ad.  Three types of ads that would be beneficial to my business would be to promote my business locally, get more leads, and boost a post.  The primary ad objective that I want to achieve with promoting my business locally is increasing the awareness of my local business to residents in San Diego.  The primary ad objective that I want to achieve with getting more leads is to expand my customer base by getting more customer contacts and finding new customers.  The primary ad objective that I want to achi
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